• basharcover1

    Does Facebook lose money from people’s dislikes?

    The Facebook product design director Geoff Teahan explained in a blog post, the reasons why they’re not developing a dislike button: “We first needed to consider how many different reactions we should include. This might seem like a pretty straightforward task: Just slap a thumbs down next to the...
  • SnapChat vs Facebook

    Did Facebook finally put the last nail in SnapChat’s coffin?

    Back in August 2, 2016, Instagram, as they often do, decided to steal yet another feature from Snapchat. In fact, they stole the entire concept this time. And the Internet went crazy, as the Internet does.. but nothing happened. Instagram gradually started adding filters to complete cloning Snapchat. Then...
  • givenchybeyonce

    Top fashion brands’ celebrities media coverage

    We took a look at the GCC magazines for 2016 to study the celebrities/fashion brands’ spokespersons. Who is mentioned the most, and how many people were potentially exposed to the celebrity mentions....
  • 11maxresdefault

    An in-depth analysis of Zahrat Alkhaleej magazine

    We took a snapshot analysis of a single issue of Zahrat Al Khaleej magazine, as part of a study on all UAE magazines....
  • researchteam

    The Mediastow Research Team

    Get to know the Mediastow Research team with their certificates, skills and initiatives. Get to know the demographics breakdown of the team, which clients they served and what other extra curricular activities and interests they are into....
  • tweet

    Top 10 UAE Beauty Brands-Influencers in the UAE

    Mediastow conducted a study on the top 10 UAE twitter accounts with the highest volume of followers (Influencers), and looked up close at their activity and tweets’ engagements in Q3 2016....
  • toyota-blog_0_1

    A closer look at Toyota’s UAE social media engagements

    Toyota’s social media pages for the UAE exhibited the same pattern as other brands in the region; despite which social platforms the brand posts in or concentrates in, engagement is primarily driven through Facebook. A study has been conducted on Toyota’s UAE’s Facebook and Twitter pages, from the period...
  • project-mercedes-benz-social-media-marketing-mercedes-benz-oesterreich_slider_slide_1

    The Mercedes UAE Social Media Walk

    A year snapshot of Mercedes’ UAE social media networks; Facebook and Twitter, were examined in terms of volumes of posts, facebook-shares, retweets, and comments. October and November 2015 were the Twitter months, featuring greater volume of tweets generated in those 2 months than Facebook posts, which defied the typical...
  • tech-dilemma

    The PR Disconnect

    Between PR agencies and PR/media analysis firms, there is a disconnect. PR agencies are interested in knowing how their campaign went, what threats or opportunities lie ahead, and how to best plan the future of current or future campaigns. PR analysis firms want to present to the PR agencies/departments,...
  • Peugeot

    Peugeot’s UAE social media features an odd pattern

    Car marker Peugeot’s UAE’s Facebook and Twitter activities have been monitored from July 2015 to June 2016. The study indicates that people in the UAE engage far more with Peugeot’s Facebook posts relative to its tweets, despite the tweets’ greater volume. It must also be taken into account, that...