• tweet

    Top 10 UAE Beauty Brands-Influencers in the UAE

    Mediastow conducted a study on the top 10 UAE twitter accounts with the highest volume of followers (Influencers), and looked up close at their activity and tweets’ engagements in Q3 2016....
  • toyota-blog_0_1

    A closer look at Toyota’s UAE social media engagements

    Toyota’s social media pages for the UAE exhibited the same pattern as other brands in the region; despite which social platforms the brand posts in or concentrates in, engagement is primarily driven through Facebook. A study has been conducted on Toyota’s UAE’s Facebook and Twitter pages, from the period...
  • project-mercedes-benz-social-media-marketing-mercedes-benz-oesterreich_slider_slide_1

    The Mercedes UAE Social Media Walk

    A year snapshot of Mercedes’ UAE social media networks; Facebook and Twitter, were examined in terms of volumes of posts, facebook-shares, retweets, and comments. October and November 2015 were the Twitter months, featuring greater volume of tweets generated in those 2 months than Facebook posts, which defied the typical...
  • tech-dilemma

    The PR Disconnect

    Between PR agencies and PR/media analysis firms, there is a disconnect. PR agencies are interested in knowing how their campaign went, what threats or opportunities lie ahead, and how to best plan the future of current or future campaigns. PR analysis firms want to present to the PR agencies/departments,...
  • Peugeot

    Peugeot’s UAE social media features an odd pattern

    Car marker Peugeot’s UAE’s Facebook and Twitter activities have been monitored from July 2015 to June 2016. The study indicates that people in the UAE engage far more with Peugeot’s Facebook posts relative to its tweets, despite the tweets’ greater volume. It must also be taken into account, that...
  • fb_like1

    Are all 3 likes alike?

    It would be interesting to complicate things a bit further. If we want to look deeper at something like a Facebook ‘Like’ interaction, I would begin to wonder if a like has the same equal weight to another like for the same post? Suppose Company A targets numerous countries,...
  • bmw-facebook1

    BMW’s Social Media ‘Sharing’

    According to research, BMW’s global Facebook and Twitter pages ‘post/tweet-sharings’ are experiencing opposite trends. Twitter retweets began at a lower volume than Facebook’s post-shares in July 2015. However, Twitter retweets have experienced an upward trend from July ’15 to June ’16, overriding Facebook shares, which experienced a continuous drop....
  • how-to-measure-the-roi-from-seo-campaigns

    The PR & ROI Dilemma

    How would you measure the ROI of a PR media campaign, whether social media, digital, broadcast or print? Is it even possible? If it is possible, would there still be an issue with businesses lacking the appreciation for the value of social media PR? Studies show that approximately 60%...
  • Top UAE Banks

    UAE shuns Twitter in favor of Facebook for banking engagement

    It turns out, residents of the UAE don’t care to engage with their banks on Twitter. A Mediastow study shows that UAE residents engage with their banks on Facebook far more than they do on Twitter. Emirates NBD Emirates NBD (one of the top banks in the UAE) enjoys...
  • Dior

    Dior leads the fashion sector

    Three segments of the luxury sector have been analyzed by Mediastow’s research team; Fashion, beauty and jewelry. The data is compiled from an annual time-frame (July 2015 – June 2016), from the top brands and through all UAE newspapers and magazines. The fashion segment is by far the leading...