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At the time of crisis, suspend everything!

Mohamed Elzubeir's picture
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We have seen it time and time again, companies entering crisis mode, only to come out battered and scarred. Some blame the client and others blame the PR agencies. The one thing I cannot understand is how you can suspend all your PR-related work when you are in a CRISIS SITUATION!

I am unfortunately not at liberty to reveal the name of this large organization whose name has been in the media in connection with high-level allegations of corruption, embezzlement, etc. It is absolutely insane to have them come back and openly admit that they have internal issues and as such all people involved in PR are on-hold.

I'm baffled.

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