Yes, we finally have Campaign ME back. We no longer have to wait for Communicate's monthly run to read about our own industry. Don't get me wrong, Communiate is not necessarily a bad magazine, but it is stale. Come to think of it, it is more like an afterthought.

Campaign ME was great when it was with ITP. Most of us in the media industry missed it and were happy to see it back. Then came along MediaWeek. I was surprised to see Ashley Rees as publisher, but if anyone could pull it off, Ashley would be it.

We continue to give Campaign our UAE Press Coverage Index, as we have done with Campaign when they were an ITP publication.

So, you can imagine the disappointment I had when I tried to see what Motivate's website had to say about Campaign (and other publications for that matter). Nothing. The Motivate website is simply a webmail interface. Love 'em or hate 'em, ITP understand the power of the web and have been ahead of everyone else when it comes to putting content online. Why is Motivate not taking this seriously?

I wish I could say that MediaWeek is doing better. They are not. While ENG have a nice website where you can at the very least get the rates and subscribe to MediaWeek (among other publications), they still fail to put any published (or unpublished) content online. Shame. Even Communicate has a half-hearted attempt at that.

Looking at the actual magazines, I have to admit that MediaWeek is more entertaining to read. Campaign feels a bit bland and this is primarily due to their cycle. Two weeks is too long a period to have news and too short to have features. It feels as though Campaign has an identity crisis. I don't think you can continue to be a read magazine if you don't go weekly (or do something completely radical with the content).

The bottom line is this: If Campaign are to survive a fortnightly frequency, they have better start putting some online content.