When I first read the headline, accompanied with a picture of Tina Turner, I laughed. PR folks can be funny. Then I read their "plea".

MEPRA's response to Tala's original op-ed piece was very predictable. What I did not expect is the cheap shot taken at non-MEPRA members.

Sadly and in truth, we admit there has been some bad behaviour, especially press release puffery. But, to be honest, this is mainly due to our ill-behaved younger brothers and sisters who are not part of the responsible Middle East Public Relations Association (MEPRA) family.

Seriously? I mean, come on guys! I've met most of you in person and cannot believe that you could say that with a straight face!

You are using this as an opportunity to promote MEPRA and blame non-members for getting you here?

Sigh.