Carrying on with our street signs theme, du comes to the rescue. There have been some talk and speculations on the origins of the beheard.ae campaign. It was obviously a du campaign, as it remained consistent with their branding and design.

The question that was often asked was, what is the purpose of this campaign? Well, apparently they are hoping to get statistics from the answers they get to explain how they listened to their audience.

I would have hoped that they want to listen because the last time we did a report on the telecom industry, du's performance was embarrassing. Unfortunately, that's not the case.

For example:

72% of you said you were spending more and getting less.

WoW Recharge Card
We've been listening

Seriously? It is one thing to fail at providing a basic level of acceptable service and a whole other to ask questions and make them fit into products that already exist! That is just absolutely crazy!

It is obvious that du and whoever is leading these campaigns have very little respect for their target audience.