Emaar losing PR pole position while Abu Dhabi developers catch up?
Posted on August 9, 2009 by Mo Elzubeir in Media Report
In the fourth installment of our quarterly Real Estate Media Report 2009Q2, we see Emaar, for the first time ever, slipping behind Abu Dhabi developers in the PR numbers game.
The second quarter of 2009 has not been kind to real estate developers. April 2009 saw Emaar slip behind Aldar and Sorouh for the first time ever. Aldar took the lead in terms of absolute coverage size, followed closely by Emaar. It wasn’t just purely quantitative leadership that was lost for Emaar. Aldar also had the highest amount of manifest (direct) mentions as well as positive mentions in April 2009. Not to mention that May 2009 saw Aldar taking the lead in terms of latent (indirect) mentions, followed by Sama Dubai and Nakheel.
According to the Real Estate Media Report, Emaar is not going down without a fight. June 2009 did see them regain some of their pole positions. However, is this a new pattern? Are the days of Emaar being the absolute winner of every PR measure over?
With a background in business computing, Mo Elzubeir is the CEO and founder of Mediastow, one of the fastest growing media intelligence agencies in the Middle East and North Africa region.
