Toyota’s social media pages for the UAE exhibited the same pattern as other brands in the region; despite which social platforms the brand posts in or concentrates in, engagement is primarily driven through Facebook. A study has been conducted on Toyota’s UAE’s Facebook and Twitter pages, from the period spanning July ’15 to June ’16.
The beginning of 2016 saw around 4K Facebook post shares per post, while retweets remained under the radar. Facebook also generated more likes per post, when compared to Twitter Likes per tweet.
Facebook provided the greatest volumes of replies and comments, exhibiting an upward exponential trend throughout the year, while Twitter remained low and steady for the most part. May 2016 saw more than 4.5K Facebook comments and replies.