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Mohamed Elzubeir's picture

CNN is not America

So CNN fired Octavia Nasr for a tweet praising Mohammad Hussein Fadlallah on the 4th of July, the same day of his death.

Sad to hear of the passing of Sayyed Mohammad Hussein Fadlallah.. One of Hezbollah's giants I respect a lot.. #Lebanon

So, a CNN editor/anchor using her CNN Twitter account (OctaviaNasrCNN) is telling the world that she respects a leader of a group that is on the terrorist list (in the United States at least). That's right, where CNN is based.

I am not really interested in getting into a debate about whether Hizbullah is actually terrorist or not. I find this to be completely irrelevant. The simple matter of fact is: Someone used a handle with an organization's name on it to express an opinion that is clearly against every fiber of what is CNN.

So, why are people 'outraged' and 'disgusted'? In all seriousness, I have no clue. I think as usual, people like to be angry around here. If anyone should be angry it should be Octavia for doing something very stupid. She should have known better.

As for CNN, I believe they have every right to terminate her on the spot. In fact, I would be very surprised if they didn't. Don't work for someone who thinks your idol is a terrorist and then be surprised when they hit you back when you announce it. That's just stupid.

Firas Sleem's picture

Advertising Agencies: hands off PR & PR shops: either shape up or ship out!

The Middle East Media Guide book compiled by Ben Smalley lists 100 PR shops based in the UAE alone for 2009! This ofcourse excludes a few advertising agencies who are more and more intruding into the PR business!

There are more "bad people" in PR than good and they are hindering the progress of the profession and diffusing its power.

Sadly, this makes the sailing really rocky to raise the bar of the PR industry in the region and it harms all efforts made in this aspect.

The question that arises here is how many of these agencies are practicing an effective PR exercise as an integral discipline to other marketing communications vehicles?

Also, another key point here, I think advertising agencies should admit it that they can’t deliver PR as a minor activity in their marketing campaigns.

I don't recommend marketing budgets which horrifyingly buy all sorts of bells and whistles. Our major marketing successes as PR agencies should merely come from engaging public relations to drive desired business outcomes.

Agencies should shape up or ship out. The key success factors to lead in the PR industry are transparency, credibility, responsibility, measurability and most significantly quality and professionalism. While there is a huge demand for strategic corporate communications counsel, the majority of the PR agencies are still offering shallow PR tactics.

Mohamed Elzubeir's picture

Is Social Media spelling the end of privacy for good?

Eric Schmidt's now infamous quote during a CNBC interview sums up how companies offering social networking services think about privacy, "If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place." Or does it? Facebook has been stumbling with privacy policy changes and now plans to share user data with external sites automatically. That is scary. Very scary.

Is Facebook betting that it has reached such a large size (400 million active users) that users will not retaliate by leaving en masse? Or is it that they are confident that the alternatives are just as bad? Rather, we would like to ask, does this represent an opportunity for someone to compete with Facebook or is this the only way they can achieve the revenue they would like to see?

When I first got my G1 (aka Google Phone) and later N1 (Nexus One) a friend argued that he would never buy such a product as it does not respect his privacy. I paused for a second and wondered, just how much I cared about my own privacy. An American might feel very protective of his/her personal information whereas someone whose constantly searched a little 'extra' and 'randomly' selected for more thorough screening at airports may have a completely different take on it.

Mohamed Elzubeir's picture

Should we be thrilled or scared of the Arab Youth Survey results?

I was privileged to be invited to the unveiling of the results of the Second Annual Asda'a Buson-Marsteller Arab Youth Survey on March 7, 2010 at The Address Hotel. The survey looked into attitudes to the financial crisis, technology, media consumption, social media networking, travel attitudes, spending habits, brand perceptions, education and future expectations.

I will not go into the details of the survey findings, but would rather focus on some of the surprising elements. It is, however, worth noting that a rather distinguished panel was present to discuss the findings:

  • HE Ms Najla Al Awadi (UAE FNC Member, Deputy CEO of DMI)
  • Abdul Rahman Al Rashed (General Manager, Al Arabiya Television)
  • Mustafa Abdel-Wadood (Managing Director, Abraaj Capital)
  • Sultan Sooud Al Qassemi (Chariman of Young Arab Leaders, UAE Chapter and Media Columnist)
  • Lubna Qassim (Lawyer and Legal Reform Specialist)
  • Ali Mostafa (Independent Film Maker)

Everyone seemed upbeat. Everyone put on a brave face and lauded how great it was to have the Arab Youth so optimistic about the future. There were even those who believed that Arab youths had every right to be optimistic, giving an example of the oil wealth the GCC has.

Mohamed Elzubeir's picture

الإعلام الاجتماعي أداة تسويقية

والكل يتوقع زيادة نسبة الإنفاق الإعلاني على الميديا الاجتماعية مع تعزيز وعي مدراء التسويق بأهمية الذهاب إلى عملائهم الحاليين والمستقبليين بدلاً من الإعلان في أوساط إعلامية قلما يشاهدها أو يقرأها أحد من عملائهم.

ويناسب الإعلام الاجتماعي قطاعات المنتجات سريعة الإستهلاك بكل تأكيد إضافة إلى المنتجات الفاخرة وحلول التعليم. أو أي قطاع يستهدف المستهلكين الفرديين أو المؤسساتيين الذين يتقنون استخدام القنوات الالكترونية.

إزدهار الإنفاق على الإعلانات يبقى مرهوناً بنسبة انتشار مواقع الإعلام الاجتماعي في أوساط المجتمعات وتأثير هذا الإعلام على المستهلكين المستهدفين من الشركات المعلنة.

ويتناسب ذلك مع تعاطى المستهلكين أو العملاء من مؤسسات حكومية إلى شركات قطاع خاص على اختلاف أحجامها. بكل بساطة، إذا تمثل الهدف التسويقي بتوصيل رسالة محددة إلى العملاء وهؤلاء العملاء يتداولون بالميديا الاجتماعية، فهذه القنوات المبتكرة هي مثالية للاستخدام للوصول إلى الجماهير المستهدفة.

ولا تنحصر الميديا الاجتماعية بخدمة العملاء بل بتعزيز عمليات البيع على المدى القصير وتعزيز سمعة المؤسسات وصورتها أمام جماهيرها المستهدفة على الأمد البعيد.

كما أنها تناسب المستهلكين الشباب أكثر من غيرهم من المستهلكين، وذلك لشغف هذه الفئات العمرية بالانترنت وإجادة كبيرة لتطبيقاتها. ويخطىء من يظن أن الميديا الاجتماعية هي أداة تسويقية للمدى القريب فقط، وأن دورها لا يناسب التسويق وترسيخ العلامة التجارية على المدى البعيد. هذا هو اعتقاد خاطىء، فتعزيز تواجد العلامات التجارية على الانترنت وتطوير مناقشات إيجابية عنها يعزز من سمعتها ويزيد من قيمتها التجارية بأضعاف وأضعاف عن القنوات التقليدية ذات التغطية الجغرافية المحدودة.

Mohamed Elzubeir's picture

Facebook News Feed Patent: The Social Media Legal Wars

Facebook Patent: Facebook Patent: Facebook awarded major patent by US Patent and Trademark Office

Facebook filed a patent claim on August 11, 2006 for what is now called the newsfeed patent, which was awarded on February 23, 2010. Commentators are calling this the single-most significant patent since the Six Degrees patent, which had its fair share of drama. So, what is so significant in this patent? It is vastly broad and open to interpretation. Twitter's future comes to mind and according to Nick O'Neill Facebook are claiming that this does not apply to status updates, instead it is about implicit actions and stories that a user is engaged in. Implicit actions?

Mohamed Elzubeir's picture

That thing they call #GeekFest Dubai


I have watched tweets and blogs about Tweetups and then GeekFests and I ignored them. I ignored them because I thought they were cheesy. By the third one (or what is dubbed 3.14 and incorrectly called geek to the power 3.14) I decided that it was time to check what it was all about. Admittedly, part of the turn off was the location. Al Quoz. I'm not particularly fond of driving in areas I'm not familiar as I am notoriously known for my lack of internal GPS :) But.. still. Al QUOZ?!

Mohamed Elzubeir's picture

The trouble with surveys about social media and consumers

A few days ago, Socialize and YouGov Siraj issued a press release about the influence social media has on consumer decisions. The headline read: Most UAE residents use social media for purchase decisions. I had to pause for a minute. Really? Are you saying that UAE residents are the most tech savvy?

Oh, wait.. the survey conducted by YouGov Siraj is conducted online. So, we can rephrase this by saying, most residents who are online use social media to make purchasing decisions. Admittedly, this does not make for an attractive, attention grabbing headline. I'm not a journalist, so I'm sure someone can do a better job at that.

Mohamed Elzubeir's picture

Who's responsible when PRs lie?

You talk to anyone in the PR industry about the blatant lies that come out of their agencies on behalf of their clients and they will vehemently defend themselves with words like "integrity" and "credibility". The truth of the matter is, PRs lie. Some stretch the truth, some bend it and most outright break it.

Although not unique to our region, but we do have a rather unhealthy obsession with being the 'first' and 'only'. I will not pretend, we love being the first and we try to always be ahead of everyone else. The problem is when you are so focused on that and you forget to check if you are indeed the first or not!

Indeed it's not just a question of lying about just being first or only.. it also goes back to throwing out figures that have no basis in reality. And oh how we love to give out dollar amounts! The general justification a PR will have is that journalists love numbers and so we need them even if we have to make them up!

Mohamed Elzubeir's picture

Social media monitoring and romanticizing Arabic

The past couple days have been crazy. Coincidental announcements from us and a competitor about the launch of social media monitoring solutions! You can't make this stuff up! What caught my attention however was the whole Arabic-centric theme. Clever. Not entirely honest, but a clever PR twist.

Arabic is a challenging language to support, from a purely technical point of view. Well, at least it used to be. I know this from my experience when I was writing the first Open Source Arabic Spellchecker back in my Arabeyes days. You see, I know a thing or two about Arabic and the linguistic challenge involved.

Twitter Feed

  • Yeah.. I'm not terribly impressed with them outside of MENA RT @AdamFlinter: Be great if they could focus on delivering stuff instead 32 min 58 sec ago
  • Indeed. Startups are no joke and you gotta have tough skin RT @nagisalloum: It's way tougher than you think http://tumblr.com/xgben7cfk 37 min 2 sec ago
  • @AdamFlinter I don't believe him. Sorry. Most people I know give tips that range from 5-10dhs. I think some of them like to play the victim. 46 min 8 sec ago
  • @AK_BAH ditto. 9 hours 3 min ago
  • Interesting take on the role of the #TRA and its obligations toward consumers @samuraisamdxb http://bit.ly/afs0jt (but not so much on du) 20 hours 5 min ago