User login

Newsletter

Stay informed on our latest news!

Syndicate content

Recent comments

Printer-friendly versionSend to friendPDF version

"Bang & buck" PR evaluation was never more needed in the Middle East.

Firas Sleem's picture
Printer-friendly versionSend to friendPDF version

The bulk of PR agencies in the Middle East aim at gaining more media exposure to their clients. I think evaluation fits in when we smartly link this media exposure with pre-set business outcomes to our clients.
Needless to say that organizations from both private and public sectors in the Gulf have recognized the power of public relations in strengthening brand equity and enhancing corporate reputation.
They started to recognize that PR involves creating, maintaining and enhancing long term relationships with stakeholders.
Clients in the region realize that their stakeholders have become too demanding. These facts make it imperative to PR practitioners to start providing integrated solutions directly tailored to match their clients’ PR requirements and precisely evaluated according to pre set business outcomes to move PR from being “lovely to have” to being a crucial part of any business strategy!
Let's start implementing a "Bang & buck" PR evaluation culture, it was never more needed than these days!

Twitter Feed

  • Belgian newspaper La Derniere Heure issues '3D edition' - http://bit.ly/9yDmJW (novelty stuff like that will only expedite a paper's death) 3 hours 3 min ago
  • So my #etisalat internet connection just died. 101 is constantly busy. Good times. 19 hours 47 min ago
  • OK. Back to #twidroid. I still prefer a simple and clean interface. 20 hours 50 min ago
  • @AkankshaGoel seen checkfacebook.com? only fb but comprehensive 1 day 2 hours ago
  • http://tinyurl.com/yfajbml - Social media, a marketing tool (in Arabic) - الإعلام الاجتماعي أداة تسويقية 1 day 7 hours ago