• Did Ola Alfares destroy her own brand ambassador career?

    Ola Al Fares, the Jordanian journalist who started her career at the age of 19 and works at MBC, recently gained some unwanted attention when she Snapchatted a couple of racially charged images of foreign workers. Did this unwanted attention boost or destroy her career as brand ambassador to...
  • Top fashion brands’ celebrities media coverage

    We took a look at the GCC magazines for 2016 to study the celebrities/fashion brands’ spokespersons. Who is mentioned the most, and how many people were potentially exposed to the celebrity mentions....
  • An in-depth analysis of Zahrat Alkhaleej magazine

    We took a snapshot analysis of a single issue of Zahrat Al Khaleej magazine, as part of a study on all UAE magazines....
  • Top 10 UAE Beauty Brands-Influencers in the UAE

    Mediastow conducted a study on the top 10 UAE twitter accounts with the highest volume of followers (Influencers), and looked up close at their activity and tweets’ engagements in Q3 2016....
  • A closer look at Toyota’s UAE social media engagements

    Toyota’s social media pages for the UAE exhibited the same pattern as other brands in the region; despite which social platforms the brand posts in or concentrates in, engagement is primarily driven through Facebook. A study has been conducted on Toyota’s UAE’s Facebook and Twitter pages, from the period...
  • The Mercedes UAE Social Media Walk

    A year snapshot of Mercedes’ UAE social media networks; Facebook and Twitter, were examined in terms of volumes of posts, facebook-shares, retweets, and comments. October and November 2015 were the Twitter months, featuring greater volume of tweets generated in those 2 months than Facebook posts, which defied the typical...
  • Peugeot’s UAE social media features an odd pattern

    Car marker Peugeot’s UAE’s Facebook and Twitter activities have been monitored from July 2015 to June 2016. The study indicates that people in the UAE engage far more with Peugeot’s Facebook posts relative to its tweets, despite the tweets’ greater volume. It must also be taken into account, that...
  • BMW’s Social Media ‘Sharing’

    According to research, BMW’s global Facebook and Twitter pages ‘post/tweet-sharings’ are experiencing opposite trends. Twitter retweets began at a lower volume than Facebook’s post-shares in July 2015. However, Twitter retweets have experienced an upward trend from July ’15 to June ’16, overriding Facebook shares, which experienced a continuous drop....
  • UAE shuns Twitter in favor of Facebook for banking engagement

    It turns out, residents of the UAE don’t care to engage with their banks on Twitter. A Mediastow study shows that UAE residents engage with their banks on Facebook far more than they do on Twitter. Emirates NBD Emirates NBD (one of the top banks in the UAE) enjoys...