Comments for measured PR http://www.measuredpr.com Middle East PR, measured Sun, 04 Mar 2012 09:57:40 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on Print is not dead yet, in the Middle East by Ghita Mejdi (@GhitaMejdi) http://www.measuredpr.com/2011/12/21/print-is-not-dead-yet-in-the-middle-east/#comment-4558 Ghita Mejdi (@GhitaMejdi) Sun, 04 Mar 2012 09:57:40 +0000 http://www.measuredpr.com/?p=346#comment-4558 Print is not dead yet ? Too bad ! #PR #Media http://t.co/QzQJkFn9 Print is not dead yet ? Too bad ! #PR #Media http://t.co/QzQJkFn9

]]> Comment on MEPRA Grows Teeth, Fines d’PR for Photoshopping Picture by Ghita Mejdi (@GhitaMejdi) (@GhitaMejdi) http://www.measuredpr.com/2010/12/20/mepra-grows-teeth-fines-dpr-for-photoshopping-picture/#comment-4560 Ghita Mejdi (@GhitaMejdi) (@GhitaMejdi) Sun, 04 Mar 2012 09:50:35 +0000 http://www.measuredpr.com/?p=340#comment-4560 A #PR agency fined for not respecting the Code of Conduct set by #MEPRA ? http://t.co/wLUQwfml A #PR agency fined for not respecting the Code of Conduct set by #MEPRA ? http://t.co/wLUQwfml

]]> Comment on Print is not dead yet, in the Middle East by Mo Elzubeir (@elzubeir) (@elzubeir) http://www.measuredpr.com/2011/12/21/print-is-not-dead-yet-in-the-middle-east/#comment-4556 Mo Elzubeir (@elzubeir) (@elzubeir) Thu, 26 Jan 2012 06:07:27 +0000 http://www.measuredpr.com/?p=346#comment-4556 How will we consume news in 2017? The same way we are today, more or less - http://t.co/l7prY8KR #DFM2012 How will we consume news in 2017? The same way we are today, more or less – http://t.co/l7prY8KR #DFM2012

]]> Comment on Print is not dead yet, in the Middle East by Mo Elzubeir (@elzubeir) http://www.measuredpr.com/2011/12/21/print-is-not-dead-yet-in-the-middle-east/#comment-84 Mo Elzubeir (@elzubeir) Thu, 22 Dec 2011 06:24:54 +0000 http://www.measuredpr.com/?p=346#comment-84 Blog post: Print is not dead yet, in the Middle East - http://t.co/l7prY8KR #printmedia #digital - comments are appreciated :) Blog post: Print is not dead yet, in the Middle East – http://t.co/l7prY8KR #printmedia #digital – comments are appreciated :)

]]> Comment on Why are AVE’s still popular? by Anonymous http://www.measuredpr.com/2009/12/13/why-are-aves-still-popular/#comment-6 Anonymous Tue, 15 Dec 2009 06:05:46 +0000 http://www.measuredpr.com/?p=244#comment-6 Mohamed - the reason folks hold on to AVEs is because intuitively, they know there's something about them that make sense, but they don't quite know what, or how to use them correctly. VMS has done a bunch of research comparing what we call "weighted media costs" to audience impressions and story counts - all of which have been rated also for tonality - and found that media costs outperform the other metrics by orders of magnitude when correlating against REAL business outcomes and outtakes like leads, sales or survey scores. In fact, Dr. Brad Rawlins of BYU, Bruce Jeffries-Fox (former chairman of the IPR Commission on PR Measurement & Evaluation) and I have just finished a new white paper that presents four compelling case studies on this, and offers up not only a new term for this data ("weighted media cost"), but offers a clear methodology for its use as an OUTPUT score against which to correlate, NOT as an outcome. If it passes IPR white paper guidelines, look for it to be published sometime soon by the Commission. It's great data with unfortunately a bad name, inappropriate current usage and a lot of baggage. But if using media costs yields correlations to outcomes I wouldn't have seen otherwise, then it is unethical to me to use an inferior metric just to please the naysayers. (You may be interested to know Jeffries-Fox wrote the original IPR white paper on why AVEs are bad, and has come back to revisit the topic in this new paper!). All the best! Angie Jeffrey, APR VP Editorial Research, VMS Member, IPR Commission on PR Measurement & Evaluation Mohamed – the reason folks hold on to AVEs is because intuitively, they know there’s something about them that make sense, but they don’t quite know what, or how to use them correctly. VMS has done a bunch of research comparing what we call “weighted media costs” to audience impressions and story counts – all of which have been rated also for tonality – and found that media costs outperform the other metrics by orders of magnitude when correlating against REAL business outcomes and outtakes like leads, sales or survey scores. In fact, Dr. Brad Rawlins of BYU, Bruce Jeffries-Fox (former chairman of the IPR Commission on PR Measurement & Evaluation) and I have just finished a new white paper that presents four compelling case studies on this, and offers up not only a new term for this data (“weighted media cost”), but offers a clear methodology for its use as an OUTPUT score against which to correlate, NOT as an outcome.

If it passes IPR white paper guidelines, look for it to be published sometime soon by the Commission. It’s great data with unfortunately a bad name, inappropriate current usage and a lot of baggage. But if using media costs yields correlations to outcomes I wouldn’t have seen otherwise, then it is unethical to me to use an inferior metric just to please the naysayers. (You may be interested to know Jeffries-Fox wrote the original IPR white paper on why AVEs are bad, and has come back to revisit the topic in this new paper!).

All the best!

Angie Jeffrey, APR
VP Editorial Research, VMS
Member, IPR Commission on PR Measurement & Evaluation

]]> Comment on Why twitter statistics cannot be trusted by cmalin http://www.measuredpr.com/2009/07/22/why-twitter-statistics-cannot-be-trusted/#comment-4 cmalin Wed, 22 Jul 2009 09:32:47 +0000 http://www.measuredpr.com/?p=210#comment-4 Thanks for the mention! And you're right, Twitter-stats are far from an exact science (and not helped by Twitter making changes to APIs over the past few months that change the way third party apps access Twitter's data). Spot On has been tracking Twitter adoption in the Middle East since last year purely to try to identify trends, and the exciting thing about the past few months is that the growth rate has shot up compared with last year and Q1 '09, which is consistent with Twitter's global statistics. From our point of view, whether a particular country has 500 or 600 users is perhaps not crucial at this stage. On the question of scale of adoption in the MENA, our honest opinion is that adoption of the Twitter platform is currently in line with our statistics. Other than by counting overall users, if you a) regularly check the noise level by using Twitter search for searching tweets by location and b) check out who the region's Twitter power-users are following and being followed by, it's possible to get a feel for Twitter user levels. Carrington Thanks for the mention! And you’re right, Twitter-stats are far from an exact science (and not helped by Twitter making changes to APIs over the past few months that change the way third party apps access Twitter’s data).

Spot On has been tracking Twitter adoption in the Middle East since last year purely to try to identify trends, and the exciting thing about the past few months is that the growth rate has shot up compared with last year and Q1 ’09, which is consistent with Twitter’s global statistics. From our point of view, whether a particular country has 500 or 600 users is perhaps not crucial at this stage.

On the question of scale of adoption in the MENA, our honest opinion is that adoption of the Twitter platform is currently in line with our statistics. Other than by counting overall users, if you a) regularly check the noise level by using Twitter search for searching tweets by location and b) check out who the region’s Twitter power-users are following and being followed by, it’s possible to get a feel for Twitter user levels.

Carrington

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