• Peugeot’s UAE social media features an odd pattern

    Car marker Peugeot’s UAE’s Facebook and Twitter activities have been monitored from July 2015 to June 2016. The study indicates that people in the UAE engage far more with Peugeot’s Facebook posts relative to its tweets, despite the tweets’ greater volume. It must also be taken into account, that...
  • Are all 3 likes alike?

    It would be interesting to complicate things a bit further. If we want to look deeper at something like a Facebook ‘Like’ interaction, I would begin to wonder if a like has the same equal weight to another like for the same post? Suppose Company A targets numerous countries,...
  • BMW’s Social Media ‘Sharing’

    According to research, BMW’s global Facebook and Twitter pages ‘post/tweet-sharings’ are experiencing opposite trends. Twitter retweets began at a lower volume than Facebook’s post-shares in July 2015. However, Twitter retweets have experienced an upward trend from July ’15 to June ’16, overriding Facebook shares, which experienced a continuous drop....
  • The PR & ROI Dilemma

    How would you measure the ROI of a PR media campaign, whether social media, digital, broadcast or print? Is it even possible? If it is possible, would there still be an issue with businesses lacking the appreciation for the value of social media PR? Studies show that approximately 60%...
  • UAE shuns Twitter in favor of Facebook for banking engagement

    It turns out, residents of the UAE don’t care to engage with their banks on Twitter. A Mediastow study shows that UAE residents engage with their banks on Facebook far more than they do on Twitter. Emirates NBD Emirates NBD (one of the top banks in the UAE) enjoys...
  • Dior leads the fashion sector

    Three segments of the luxury sector have been analyzed by Mediastow’s research team; Fashion, beauty and jewelry. The data is compiled from an annual time-frame (July 2015 – June 2016), from the top brands and through all UAE newspapers and magazines. The fashion segment is by far the leading...
  • Reimagining the emediasearch media monitoring platform

    It has been a long time coming. When I first started Mediastow, it was because I genuinely felt I could do something that was superior to what was being offered in the market. And I did, from a purely technical and operational perspective.We had a great media monitoring platform....
  • Mediastow releases Sudan Media Report 2011

    Qatar media most friendly to Sudan issues, Lebanon most hostile Dubai, UAE, 24th April 2012: Mediastow, the leading media intelligence agency in MENA region, has released its 2011 Media Report on Sudan that monitored prominent newspapers in the Arab world to gauge the perception of the Arab media of...
  • Marketing in Arabic is biggest challenge facing Middle East marketers, reveals Click 4.0

    In a recent survey conducted by the International Quality & Productivity Centre (IQPC), organizers of Click 4.0 conference, 51% of marketers in the Middle East say their biggest challenge was marketing in Arabic. Mohamed Elzubeir, Head of Mediastow, sponsor of Click 4.0, the leading digital marketing conference to be...
  • Mediastow launches new research portal for editors and journalists

    Mediastow, the media intelligence agency in the Mena region, launched the region’s first-of-its-kind research portal for editors, giving them free access to the company’s database of print and online articles. Mohamed Elzubeir, head of Mediastow, said the move was aimed at enabling editors to research background material generated in...