engagement

  • A closer look at Toyota’s UAE social media engagements

    Toyota’s social media pages for the UAE exhibited the same pattern as other brands in the region; despite which social platforms the brand posts in or concentrates in, engagement is primarily driven through Facebook. A study has been conducted on Toyota’s UAE’s Facebook and Twitter pages, from the period...
  • The Mercedes UAE Social Media Walk

    A year snapshot of Mercedes’ UAE social media networks; Facebook and Twitter, were examined in terms of volumes of posts, facebook-shares, retweets, and comments. October and November 2015 were the Twitter months, featuring greater volume of tweets generated in those 2 months than Facebook posts, which defied the typical...
  • Peugeot’s UAE social media features an odd pattern

    Car marker Peugeot’s UAE’s Facebook and Twitter activities have been monitored from July 2015 to June 2016. The study indicates that people in the UAE engage far more with Peugeot’s Facebook posts relative to its tweets, despite the tweets’ greater volume. It must also be taken into account, that...
  • The PR & ROI Dilemma

    How would you measure the ROI of a PR media campaign, whether social media, digital, broadcast or print? Is it even possible? If it is possible, would there still be an issue with businesses lacking the appreciation for the value of social media PR? Studies show that approximately 60%...
  • UAE shuns Twitter in favor of Facebook for banking engagement

    It turns out, residents of the UAE don’t care to engage with their banks on Twitter. A Mediastow study shows that UAE residents engage with their banks on Facebook far more than they do on Twitter. Emirates NBD Emirates NBD (one of the top banks in the UAE) enjoys...