influence

  • Top 10 UAE Beauty Brands-Influencers in the UAE

    Mediastow conducted a study on the top 10 UAE twitter accounts with the highest volume of followers (Influencers), and looked up close at their activity and tweets’ engagements in Q3 2016....
  • Are all 3 likes alike?

    It would be interesting to complicate things a bit further. If we want to look deeper at something like a Facebook ‘Like’ interaction, I would begin to wonder if a like has the same equal weight to another like for the same post? Suppose Company A targets numerous countries,...
  • The PR & ROI Dilemma

    How would you measure the ROI of a PR media campaign, whether social media, digital, broadcast or print? Is it even possible? If it is possible, would there still be an issue with businesses lacking the appreciation for the value of social media PR? Studies show that approximately 60%...