Measurement

  • The PR Disconnect

    Between PR agencies and PR/media analysis firms, there is a disconnect. PR agencies are interested in knowing how their campaign went, what threats or opportunities lie ahead, and how to best plan the future of current or future campaigns. PR analysis firms want to present to the PR agencies/departments,...
  • Are all 3 likes alike?

    It would be interesting to complicate things a bit further. If we want to look deeper at something like a Facebook ‘Like’ interaction, I would begin to wonder if a like has the same equal weight to another like for the same post? Suppose Company A targets numerous countries,...