Media

  • Top fashion brands’ celebrities media coverage

    We took a look at the GCC magazines for 2016 to study the celebrities/fashion brands’ spokespersons. Who is mentioned the most, and how many people were potentially exposed to the celebrity mentions....
  • The PR Disconnect

    Between PR agencies and PR/media analysis firms, there is a disconnect. PR agencies are interested in knowing how their campaign went, what threats or opportunities lie ahead, and how to best plan the future of current or future campaigns. PR analysis firms want to present to the PR agencies/departments,...
  • Are all 3 likes alike?

    It would be interesting to complicate things a bit further. If we want to look deeper at something like a Facebook ‘Like’ interaction, I would begin to wonder if a like has the same equal weight to another like for the same post? Suppose Company A targets numerous countries,...
  • The PR & ROI Dilemma

    How would you measure the ROI of a PR media campaign, whether social media, digital, broadcast or print? Is it even possible? If it is possible, would there still be an issue with businesses lacking the appreciation for the value of social media PR? Studies show that approximately 60%...