Social Media Analysis

  • Does Facebook lose money from people’s dislikes?

    The Facebook product design director Geoff Teahan explained in a blog post, the reasons why they’re not developing a dislike button: “We first needed to consider how many different reactions we should include. This might seem like a pretty straightforward task: Just slap a thumbs down next to the...
  • A closer look at Toyota’s UAE social media engagements

    Toyota’s social media pages for the UAE exhibited the same pattern as other brands in the region; despite which social platforms the brand posts in or concentrates in, engagement is primarily driven through Facebook. A study has been conducted on Toyota’s UAE’s Facebook and Twitter pages, from the period...
  • The Mercedes UAE Social Media Walk

    A year snapshot of Mercedes’ UAE social media networks; Facebook and Twitter, were examined in terms of volumes of posts, facebook-shares, retweets, and comments. October and November 2015 were the Twitter months, featuring greater volume of tweets generated in those 2 months than Facebook posts, which defied the typical...