According to an online consumer survey by Nielson, people trust people. There are no surprises there, but it is interesting that consumers are also willing to trust reviews posted online by 'people' (who could possible be corporate). After all, if the Israelis are doing it, who is to say corporations aren't?

Even more astonishing is the percentage of people who totally or somewhat trust editorial content in newspapers. This number, globally is 69% whereas it is 84% for the UAE. I think it is mostly astonishing because we often forget that most people who are not in the media industry rarely get a glimpse of what really goes on before a news article appears before their very own eyes.