In the fourth installment of our quarterly Real Estate Media Report 2009Q2, we see Emaar, for the first time ever, slipping behind Abu Dhabi developers in the PR numbers game.

The second quarter of 2009 has not been kind to real estate developers. April 2009 saw Emaar slip behind Aldar and Sorouh for the first time ever. Aldar took the lead in terms of absolute coverage size, followed closely by Emaar. It wasn't just purely quantitative leadership that was lost for Emaar. Aldar also had the highest amount of manifest (direct) mentions as well as positive mentions in April 2009. Not to mention that May 2009 saw Aldar taking the lead in terms of latent (indirect) mentions, followed by Sama Dubai and Nakheel.

It is no surprise that Emaar continues to top the list of the most talked about company in the Real Estate sector in UAE dailies. It looks like the transition from Dubai to Abu Dhabi in the real estate sector is moving ahead.