The results are in: etsisalat takes the lead as the most talked about brand in the telecoms segment in UAE dailies, followed by Zain and du.

Data supplied is a summary of the period 9 Feb to 22 Feb 2010. Figures include positive, neutral and negative mentions in the UAE Arabic and English morning daily newspapers. Companies are counted only once if its name is used on more than one occasion in a single article. Indices and stock prices are not counted. The margin of error is +/-5%. Impressions are based on the number of mentions multiplied by the claimed circulation.

News about etisalat's epic failure has been all over the place. You would have to be dead or living under a rock to not have heard about it. But, what does it say about du?

I commented on it earlier, but I have since found that a lot of people are missing a very important part of this situation. Where is du in all of this? When you see a poll in AarabianBusiness.com showing that 50% of BlackBerry users wanting to ditch etisalat, you can't help but think.. and do what?