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Submitted by admin on Mon, 2010-03-01 09:25

Zain gets more media attention than du in UAE dailies

The results are in: etsisalat takes the lead as the most talked about brand in the telecoms segment in UAE dailies, followed by Zain and du.

Company

Mentions

Impressions
etisalat 116 9.1m
Zain 76 6.0m
du 53 4.1m
Nokia 42 3.1m
Vodafone
 22 1.9m
Sony Ericsson
 21 1.6m
Motorola 21 1.4m
Qtel 21 1.4m
Orascom 16 1.3m
Research in Motion (RIM) 13

0,9m

Data supplied is a summary of the period 9 Feb to 22 Feb 2010. Figures include positive, neutral and negative mentions in the UAE Arabic and English morning daily newspapers. Companies are counted only once if its name is used on more than one occasion in a single article. Indices and stock prices are not counted. The margin of error is +/-5%. Impressions are based on the number of mentions multiplied by the claimed circulation.

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