The results are in: etsisalat takes the lead as the most talked about brand in the telecoms segment in UAE dailies, followed by Zain and du.

Data supplied is a summary of the period 9 Feb to 22 Feb 2010. Figures include positive, neutral and negative mentions in the UAE Arabic and English morning daily newspapers. Companies are counted only once if its name is used on more than one occasion in a single article. Indices and stock prices are not counted. The margin of error is +/-5%. Impressions are based on the number of mentions multiplied by the claimed circulation.